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New Clothesline advertising angle

Posted: Thu Nov 15, 2007 7:20 pm
by nburazin
I was drivng home from work the other day and saw a billboard advertising a specific clothing line for women. There were tow female models in the picture. One had boyish features and it made me wonder if they do this on purpose and if so, why?
Then this made me think, what if an advertisment use men in their ads modeling womens clothing.-Ofcourse, they would need a good reason. Why else would you do this, you would want the product to look as apealing as possible to the female consumer.
I think this would make sense if men and women were modeling the same clothing for women but to show how feminine the female body is and how that line can compliment that.
I work in the medical field so I have no background in this. Is this a foolish idea? What would you think if you saw an ad like this?