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After you watch a film you always want to remember it in some way, but you can never retrieve the musical score from today's DVDs to remember it by. If you provide a sound track on Side B the opposite side from the movie, you could then listen to the music.

Reward: Let me know when you're rich off this idea!
Good idea.

Considering the size of compressed digital audio these days (e.g. MP3) the soundtrack could be available on the same side as the movie - accessible through an option on the DVD menu.

This would make the increase in manufacturing costs negligible compared to that of the original DVD.

Plus, I have a number of double sided DVDs that I find very annoying because of the complete lack of any writing on them.
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