Ok, I got this idea after my girlfriend complained about women suffering from wearing wired bra which makes it very painful. So we sat down and did some brainstorming and came up with the idea of substituting the wire with something else. Maybe something like industrial silicon gel which is perfect as it is softer than a wire and it has elasticity and durability, not to mention making it extemely comfortable.
Reward: well, if anyone thinks this idea is great and wants to start a new line of women Bra, lemme know, maybe we could collaborate. It's got big business potential. You heard it here first!