A reatailer that could combine the advantages of internet shopping (or even large discount stores), namely selection and prices, with the low cost of many local distribution points would meet a lot of shopper's needs, and save time and transportation costs. Using computer-based warehouse information systems, the company could take orders for goods through a website, then ship to local outlets for customer pick-up. An extra charge for delivery service could even be a part of the scheme. These distribution points could be as simple as the corner gas station with a franchise with a drive-through pick-up window.
Reward: Entry to heaven.