I want to argue the other way, that increasingly robots, etc. are making life less about real life, so the object is instead to make "virtuality" more real. It is not that I completely disagree with your idea, but I think I lot of people will find hard work unappealing for obvious reasons. There is an intermediate, that there may be public social networking such as the networked "Tag" games that have appeared, which could appeal to certain audiences. But overall, there is a trend for virtualization---the appeal of RPGs versus homework, with an exception in brainstorming. The result of this is to grant a lot of extra cachet to perfected and surfacially simple virtual applications which integrate with the specific personal goals of individuals. While in one sense it may be more appealing to go to the vanity press or try to patent something---I recently saw an ad for my vanity press book, the 1-Page-Classics on this website---in another sense public "applications" like patenting and the vanity press could well integrate with network or gaming software, in a more virtual form. This may be one thing that you are hinting at, at the root of your idea. Aspects in which real life motivations integrate with virtual or networking software. But in another sense, what should develop primarily is not outward aspects, but the appeal of the software itself. Increasingly we rely on "metaphysical" type hierarchies of information because these integrate, as you say, aspects of computer games and real life. There is a strong appeal.