- Mon Mar 21, 2005 5:36 pm
#7159
Abstract:
While most advertisement or commercials are, interludes seem during a movie show on TVs, or most notably at the beginning of a movie on DVDs. The goal of an advertisement is to market a product, events, and personality. It may also be true that most people in some part of the world rely mostly on the advertisement shown on movie on DVD to get information on or about a product or even events, which may be upcoming or already past. If advertisement truly is about reaching a broader range of audience, then for this reason, I am proposing a procedure, which is rather common, but not obvious to many advert experts.
The Idea: The idea is simple, and innovative, I propose an advertisement procedure for political personal profiling where a product or event preview is replaced with political aspirant or candidate. A 30 to 60 seconds campaign clip is all it takes to sell the personal profile to anyone who wants to watch a particular movie. The clip must be active, the words or presentation focused to the message that the aspirants wants to deliver.
The uphill battle is how to get the producers of a movie on DVD to incorporate this political clips on a movie, what would happen to the profitability of their movie, if opponents and their supporters who were loyal to their products refused to buy? Would the proceeds received from incorporating the political campaign clip be enough to offset their cost of production?
Applicable Locality: Both local and international movie markets should be the targeted segment. For example, during a long campaign period, if every movie produced within that time carries a political campaign clip of a particular candidate at the beginning of the movie, then for every movie DVD sold, one or more household would get the message. The prime idea is that, the political candidate would now gain and share the same level of popularity enjoyed by most celebrities. To be effective, it is imperative that an agreement stipulating the right to have one candidate per movie to put in place. If need be, the more producers that can sign up for such agreement the better coverage and publicity.
While most advertisement or commercials are, interludes seem during a movie show on TVs, or most notably at the beginning of a movie on DVDs. The goal of an advertisement is to market a product, events, and personality. It may also be true that most people in some part of the world rely mostly on the advertisement shown on movie on DVD to get information on or about a product or even events, which may be upcoming or already past. If advertisement truly is about reaching a broader range of audience, then for this reason, I am proposing a procedure, which is rather common, but not obvious to many advert experts.
The Idea: The idea is simple, and innovative, I propose an advertisement procedure for political personal profiling where a product or event preview is replaced with political aspirant or candidate. A 30 to 60 seconds campaign clip is all it takes to sell the personal profile to anyone who wants to watch a particular movie. The clip must be active, the words or presentation focused to the message that the aspirants wants to deliver.
The uphill battle is how to get the producers of a movie on DVD to incorporate this political clips on a movie, what would happen to the profitability of their movie, if opponents and their supporters who were loyal to their products refused to buy? Would the proceeds received from incorporating the political campaign clip be enough to offset their cost of production?
Applicable Locality: Both local and international movie markets should be the targeted segment. For example, during a long campaign period, if every movie produced within that time carries a political campaign clip of a particular candidate at the beginning of the movie, then for every movie DVD sold, one or more household would get the message. The prime idea is that, the political candidate would now gain and share the same level of popularity enjoyed by most celebrities. To be effective, it is imperative that an agreement stipulating the right to have one candidate per movie to put in place. If need be, the more producers that can sign up for such agreement the better coverage and publicity.
- By AaronBurns
- By Uolevi Kattun